Showing posts with label statistics. Show all posts
Showing posts with label statistics. Show all posts

Statistics every marketer should know


Global Digital Statistics - Aug 2015


A comprehensive compendium of global digital statistics for 2015


Datastream #9

01. FIFA (209) has more members than the UN (193).
[Source]

02. At the turn of the millennium, musicians made roughly 2/3rds of their income from recorded music and the remaining 1/3rd from live performances, merchandise and endorsements. These days, it is the other way around.
[Source]

03. Barring a few outliers, GDP per person is roughly correlated with the proportion of a country’s citizens that speak the predominant language.
[Source]

04. 70% of all offices now have an open office plan.
[Source]

05. Americans watched almost 15 hours of time-shifted television a month in 2013, 2 more hours a month than the year before.
[Source]

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Datastream #8

1. 95% of the world’s ATMs still run on Windows XP.
[Source]
2. More than 80℅ of Roomba owners give it a pet name.
[Source]
3. In India, where almost all mobiles are sold with an FM tuner inside, 94% of all radio listeners do so on their mobile phone.
[Source]
4. 91 percent of all passwords appear in the list of 1000 worst passwords.
[Source]
5. Consumers are 16% more likely to trust a brand of cereal when the characters on the boxes look them straight in the eye.
[Source]
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Datastream #7

1. The average time it takes for society to learn about an invention has been shrinking by about 2.5 years every decade.
[Source]

2. The average user’s value to the Internet advertising ecosystem is estimated at $1,200 per year.
[Source]

3. In a print advert for a Betty Crocker pie, a version with the fork placed on the right triggered a 20% higher “purchase intent” than one with the fork on the left (because most people eat with their right hands).
[Source]

4. Of the words we say in the physical world, 0.5 to 0.7% are curses  - on Twitter, the corresponding rate is 1.15%.
[Source]

5. More than 90% of Americans shop at Walmart at least once a year.
[Source]
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[Chart] Worldwide Internet-advertising Spending


Source

Datastream #6

1. In December 2004, Microsoft paid a massive $33 billion dividend to its shareholders. It was the largest payment of its kind, amounting to 6% of the increase in Americans’ personal income that year.
[Source]

2. About 2.19 trillion text messages were sent and received in 2012 in the US, about 5 percent less than a year earlier. In comparison, MMS, or multimedia messages that include photos and videos, grew by 41 percent to 74.5 billion in 2012.
[Source]

3. Depending on the definition, between one-fifth and one-third of American workers are now freelancers, contractors or temps, up from 6% in 1989.
[Source]

4. McKinsey interviews 200,000 people each year, but selects just over 1%.
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5. The British royal family costs the average taxpayer less than $1 per year.
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50 stats you need to know about content marketing


18 useful internet marketing statistics you can't ignore


Datastream #5

1. 5% of Google employees are Stanford graduates.
[Source]

2. In a study published in Nature (March 2013), it was found that just 4 data points of when and where a call was made - taken from anonymised phone records - could identify 95 percent of individuals. (In contrast, with a fingerprint, you need 12 data points to identify somebody.)
[Source]

3. In the US alone in 2012, some $170 billion was spent on “direct marketing”—junk mail of both the physical and electronic varieties.
[Source]

4. The euro zone has 160 different types of coin: eight values, from one cent to €2, in 20 designs, one for each of the zone’s 17 members plus Monaco, San Marino and the Vatican.
[Source]

5. After dropping to less than two years in the mid-2000s, the average tenure of a CMO at a big-spending American firm has climbed back to 45 months.
[Source]


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The Internet in 60 seconds

Datastream #4

01. If you retake the Myers-Briggs Type Indicator (MBTI) test after only a 5-week gap, there’s around a 50% chance that you will fall into a different personality category compared to the first time you took the test.
[Source]

02. 97 percent of fake social media profiles identify themselves as female (while just 40 percent of real users do).
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03. In international rankings on competitiveness by the World Economic Forum, the only category in which the US still ranks first is market size.
[Source]

04. Per person, Britons spend almost twice as much on music as do Americans.
[Source]

05. Every single day, 15 percent of the queries recorded on Google are questions never searched before.[Source]

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Datastream #3

1. Rolls-Royce sold a record 3,575 of its ultra-luxury cars in 2012.
[Source]

2. The world’s 3 biggest makers—Toyota, GM and VW—each have R&D budgets of $8 billion-10 billion a year.
[Source]

3. In China the market for luxury cars in the past decade has grown by an average of 36% a year, far outstripping the 26% annual rise in its overall car market.
[Source]

4. In the US, profits on pickups can be around $15,000 a unit compared to $4,000 for regular cars.
[Source]

5. Three quarters of all Rolls Royce cars ever produced are still on roads.
[Source]


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Datastream #2

1. In Russia, there are 163 cellphone subscriptions for every 100 people.
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2. In America, if a company lasts 35 years, it becomes on average ten times as productive and employs ten times as many people.
[Source]

3. Britain exports around 3% of the world’s goods and 6% of the world’s services, but the country’s artists account for around 13% of global music sales.
[Source]

4. 90% of the world’s population lives within range of a base station.
[Source]

5. The average American mobile phone is replaced every 22 months.
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Datastream #1

1. The average Swiss watch costs $685.
[Source]
 2. Google’s workers each generate $931,657 revenue, 160% more than the $353,657 produced by each of Yahoo’s employees.
[Source]

3. 40% of counterfeit handbag consumers ultimately purchase the real brand.
[Source]

4. During the third quarter of 2012, Americans on average clocked up 7 hours of online video a month, 37% more than they had watched a year before - but much less than the 148 hours a month they spend in front of their television sets.
[Source]


5. Less than 20% of internet traffic crosses national borders.

India's DIgital Consumer



Via

Five books on Statistics and Risk

Over at the Browser, statistician David Spiegelhalter recommends five books on Statistics and Risk because "knowing something about how chance works in the world is a basic skill that people should have, along with reading, writing and basic numeracy."

While I'll not give away the book titles here, here are some interesting bits from the interview :

* "I think knowing something about how chance works in the world is a basic skill that people should have, along with reading, writing and basic numeracy. Otherwise you can be subject to all sorts of manipulations, and that will come out in some of my book choices."

* "There is a nice quote from Joel Best that “all statistics are social products, the results of people’s efforts”. He says you should always ask, “Why was this statistic created?”

* "Best uses the lovely phrase “number laundering”, when the origins of numbers are forgotten. They get so bandied around that nobody knows where they came from."

* "Another is to think “What am I not being told?” For example, a person may have got better after she took this wonder treatment, but how many other people’s stories are not being featured?"