Datastream #5

1. 5% of Google employees are Stanford graduates.
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2. In a study published in Nature (March 2013), it was found that just 4 data points of when and where a call was made - taken from anonymised phone records - could identify 95 percent of individuals. (In contrast, with a fingerprint, you need 12 data points to identify somebody.)
[Source]

3. In the US alone in 2012, some $170 billion was spent on “direct marketing”—junk mail of both the physical and electronic varieties.
[Source]

4. The euro zone has 160 different types of coin: eight values, from one cent to €2, in 20 designs, one for each of the zone’s 17 members plus Monaco, San Marino and the Vatican.
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5. After dropping to less than two years in the mid-2000s, the average tenure of a CMO at a big-spending American firm has climbed back to 45 months.
[Source]

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