Tuesday, May 21, 2013

Datastream #4

01. If you retake the Myers-Briggs Type Indicator (MBTI) test after only a 5-week gap, there’s around a 50% chance that you will fall into a different personality category compared to the first time you took the test.
[Source]

02. 97 percent of fake social media profiles identify themselves as female (while just 40 percent of real users do).
[Source]

03. In international rankings on competitiveness by the World Economic Forum, the only category in which the US still ranks first is market size.
[Source]

04. Per person, Britons spend almost twice as much on music as do Americans.
[Source]

05. Every single day, 15 percent of the queries recorded on Google are questions never searched before.[Source]

downstream / upstream

About the author:

Iqbal Mohammed is Head of Innovation & Strategy at a digital innovation agency serving the DACH and wider European markets. He is the winner of the WPP Atticus Award for Best Original Published Writing in Marketing & Communication.
You can reach him via email.