Tuesday, April 30, 2013

Datastream #3

1. Rolls-Royce sold a record 3,575 of its ultra-luxury cars in 2012.
[Source]

2. The world’s 3 biggest makers—Toyota, GM and VW—each have R&D budgets of $8 billion-10 billion a year.
[Source]

3. In China the market for luxury cars in the past decade has grown by an average of 36% a year, far outstripping the 26% annual rise in its overall car market.
[Source]

4. In the US, profits on pickups can be around $15,000 a unit compared to $4,000 for regular cars.
[Source]

5. Three quarters of all Rolls Royce cars ever produced are still on roads.
[Source]


downstream / upstream

About the author:

Iqbal Mohammed is Head of Innovation & Strategy at a digital innovation agency serving the DACH and wider European markets. He is the winner of the WPP Atticus Award for Best Original Published Writing in Marketing & Communication.
You can reach him via email.