[Chart] Ratio of online researchers to online buyers by category

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State of the Internet / Social Media [Q4 / 2018]

Digital 2018 Q4 Global Digital Statshot (October 2018) (v2) from DataReportal

The 4 unique powers of Big Data

From The Economist review of Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are by Seth Stephens-Davidowitz ::

Modern microeconomics, sociology, political science and quantitative psychology all depend to a large extent on surveys of at most a few thousand respondents. In contrast, he says, there are “four unique powers of Big Data”: it provides new sources of information, such as pornographic searches; it captures what people actually do or think, rather than what they choose to tell pollsters; it enables researchers to home in on and compare demographic or geographic subsets; and it allows for speedy randomised controlled trials that demonstrate not just correlation but causality. As a result, he predicts, “the days of academics devoting months to recruiting a small number of undergraduates to perform a single test will come to an end.” In their place, “the social and behavioural sciences are most definitely going to scale,” and the conclusions researchers will be able to reach are “the stuff of science, not pseudoscience”.

[Chart] Breakdown of UK advertising expenditure 2016

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[Chart] Change in global ad spending 2000-2016

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[Chart] Internet users social segmentation

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[Paper] Effectiveness of Paid Search Advertising: Experimental Evidence

Title: Effectiveness of Paid Search Advertising: Experimental Evidence

Authors : Daisy Dai, Michael Luca

Abstract: Paid search has become an increasingly common form of advertising, comprising about half of all online advertising expenditures. To shed light on the effectiveness of paid search, we design and analyze a large-scale field experiment on the review platform Yelp.com. The experiment consists of roughly 18,000 restaurants and 24 million advertising exposures – randomly assigning paid search advertising packages to more than 7,000 restaurants for a three-month period, with randomization done at the restaurant level to assess the overall impact of advertisements. We find that advertising increases a restaurant’s Yelp page views by 25% on average. Advertising also increases the number of purchase intentions – including getting directions, browsing the restaurant’s website, and calling the restaurant – by 18%, 9%, and 13% respectively, and raises the number of reviews by 5%, suggesting that advertising also affects the number of restaurant-goers. All advertising effects drop to zero immediately after the advertising period. A back of the envelope calculation suggests that advertising would produce a positive return on average for restaurants in our sample.

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Digital in 2017: A compendium of internet, social media and mobile data

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[Chart] The evolution of digital technology adoption and usage

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[Chart] Demographic breakdown of online shopping in the US

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[Chart] Ad-blocking segmentation

Digital Marketing Hype Cycle

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Digital Advertising & Social Intelligence Report - Q3 2015

Adobe Digital Index’s Q3 Digital Advertising & Social Intelligence Report from Adobe

Global Digital Statistics - Aug 2015

We Are Social's Global Digital Statshot August 2015 from Kepios

[Chart] Age at which parents plan to buy their child a mobile phone

[Chart] Demographics of Facebook, Twitter, Instagram, Pinterest & LinkedIn

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A comprehensive compendium of global digital statistics for 2015

Digital, Social & Mobile in 2015 from We Are Social Singapore

10 content strategy diagrams that changed the world

Slide share para ideas diagramas from Andrea

[Chart] The Social Media Usage Matrix

[Chart] Global Digital Statistics - Dec. 2014