Showing posts with label strategy. Show all posts
Showing posts with label strategy. Show all posts
4 styles of strategy decision making
Make your prediction: which of the three styles selected the best-performing Tournament strategies?More: Slow deciders make better strategists (HBR)
The best-performing group: the I-don’t-knows.
WPP Atticus Award Winners 2015-16
Grand Prix
Advertising
Merit
Branding And Identity
Digital Communications
Winner
Media and Communications Planning
Winner
The Nature and Value of Insights
Winner
Public Relations and Public Affairs
Winner
Research Methodologies
Strategy
Winner
Corporate
Winner
Under-30 Essay
Winners
- (from the Digital category)
- me.gov: The Next Generation of Digital Government
Laura Citron - WPP Government & Public Sector Practice, London
Advertising
Merit
- What Do Agencies Need to Do to Prove Their Value in the Boardrooms of Tomorrow?
Susanna Cousins - MEC, London - Here Be Dragons: Towards a New Definition of Creativity
Mike Garner - Chemistry, Dublin
Branding And Identity
Joint Winner
- Reframing the Role of Agencies: From Brand Builders to Brand Immunisers
Scott Brenman - MEC, London
- Brands That Do: Building Behavior Brands
Susan Machtiger and Jaime Prieto - OgilvyRED, New York; Ogilvy & Mather, New York
Merit
- A New Era in Building Great Brands for Indonesia
Richard McLeod - Millward Brown, Jakarta
- People Powered Brands: How Companies Can Inspire Consumer Action
Gwen Morrison - The Store, Chicago
Digital Communications
Winner
- me.gov: The Next Generation of Digital Government
Laura Citron - WPP Government & Public Sector Practice, London
Merit
- The Content Marketing Sacrifice
Craig Rodney - Cerebra, Johannesburg - Does it Work?
Shane Atchison and Jason Burby - POSSIBLE, Seattle
Media and Communications Planning
Winner
- Apps Are the Future of Media
Rob Norman - GroupM, New York
Merit
- AdReaction: Video Creative in a Digital World
Duncan Southgate, John Svendsen and Dominic Twose, with Daren Poole, Polly Wyn Jones, Joline McGoldrick, Melissa Wilson, Adriana Arriaga, Ariadna Estrada and Jorge Macias - Millward Brown Frankfurt, London, Warwick, Sydney, Toronto, Mexico City; Millward Brown Digital, Washington DC - Millennials: Understanding the Past, Present and Future of America’s Most Promising Generation
Todd Metrokin - Ogilvy Public Relations, Washington DC - Social Media Has Revolutionized the Healthcare Industry
Ritesh Patel - Ogilvy CommonHealth Worldwide
The Nature and Value of Insights
Winner
- Question Science: Exploring the Art & Science of Designing Surveys
Jon Puleston - Lightspeed GMI, London
Highly Commended
- Black Friday PR Operation Impact
Piers Guilar and Alasdair Lennox - Fitch, London
Merit
- Chinese Millennials: New Minds in an Old World
Tom Doctoroff - JWT, Shanghai - Behavioural Economics: A Healthy Perspective
Ben Toombs with Helen Angle - TNS BMRB, London
Public Relations and Public Affairs
Winner
- How to Pitch an Algorithm
Peter Hirsch - OgilvyRED, New York
Merit
- Sacred Cows and the Known Unknowns
Peter Hirsch - OgilvyRED, New York - Interdependence Day: Survey & Social, Working Together to Save the UK!
Will Goodhand, Tom Costley and Preriit Souda - TNS, London
Research Methodologies
Winner
- Survey Confessions: The Impact of Survey Design on Honesty
Alexander Wheatley - Lightspeed GMI, London
Highly Commended
- Big Metaphor: In the Age of Free Data, What is Qual For?
William Landell Mills - TNS, London - Latino Cultural Value Dimensions and Their Influences in the Path-to-Purchase Model to Drive ROI: A Landmark Study
John Burn - Geometry Global, Chicago
Strategy
Winner
- Know-Demand Marketing
J. Walker Smith - The Futures Company, London
Highly Commended
- Adaptive Marketing
Norm Johnston - Mindshare, London
Merit
- A Clash of Cultures
Sonya Misquitta - Grey Group, Mumbai
Corporate
Winner
- Blink: Making Sense of AI
MediaCom, Global
Highly Commended
- RP No.5: Transforming Marketing
MEC, London - Finsbury Forum
Finsbury New York
Under-30 Essay
Winners
- Shradha Bhatia
Landor, Mumbai
Highly Commended
- Ivy Lu
The Brand Union, New York
WPP Atticus Award Winners 2014-15
Grand Prix
Advertising
Winner
Branding And Identity
Digital Communications
Winner
Media and Communications Planning
Joint Winner
The Nature and Value of Insights
Highly Commended
Public Relations and Public Affairs
Highly Commended
Research Methodologies
Strategy
Joint Winner
Corporate
Winner
Under-30 Essay
Winners
- (from the Branding and Identity category)
- Emily Fairhead-Keen
MEC, London
I believe the future of brands is Superhuman
Advertising
Winner
- Alida Jansen and Lorcan McHarry
TNS South Africa, Johannesburg; TNS Global, Cape Town
Beating the Brain Game: Communications Success in a New Era of Neuroscience Learnings
- Tham Khai Meng with Malcom Pryce
Ogilvy & Mather, New York
The Ape, the Adman, and the Astronaut: Rediscovering the power of storytelling
- Poonam Kumar
TNS, Hyderabad
The language of emotion
Branding And Identity
Winner
- Emily Fairhead-Keen
MEC, London
I believe the future of brands is Superhuman
- Dr Sue Mizera and Alessandra Cotugno
Young & Rubicam Group, Geneva; Y&R Europe, London
West & East: a guide to migrating brands across the globe
Merit
- Dr Sarah Walker with Graham Page
Millward Brown, London; Millward Brown, Warwick
First Impressions Count: The Power Of Instant Meaning For Brand Decisions
Digital Communications
Winner
- Rob Norman
GroupM, New York
Programmatic: the risks and rewards
- Carla Hendra and Jeremy Katz
OgilvyRED, New York; Ogilvy & Mather, New York
The Age of Awe
Merit
- Bob Burgoyne
TNS Global, London
The truth about mobiles and shopping - Duncan Southgate and Joline McGoldrick
Millward Brown, Frankfurt; Millward Brown, New York
AdReaction: Marketing in a Multiscreen World
Media and Communications Planning
Joint Winner
- James Boardman
MEC, Sydney
I believe that the future of brands lies in making loving fun - Pete Buckley
MEC, London
Statistics & Flows: The creation of brand fame in the digital age
Merit
- Victoria Cook
Mindshare, London
Culture Vulture, Luxury Edition 05
The Nature and Value of Insights
Highly Commended
- Katie Hrdy with Rachel Eisenberg
Millward Brown Digital, Boston
Getting Mobile Right
Merit
- Bryan Gildenberg
Kantar Retail, Boston
The Great Disruption - Ray Crook
TNS Asia Pacific, Sydney
To innovate, or not to innovate, that is the question
Public Relations and Public Affairs
Highly Commended
- Michael Stopforth
Cerebra, Johannesburg
CATS Rule the Internet - Christopher Graves
Ogilvy Public Relations, Washington DC
5 Forces That Will Rock Your Business
Research Methodologies
Winner
- Alexander Wheatley
Lightspeed GMI, London
Open your mind to the power of the open-ended question
Merit
- Preriit Souda
TNS, London
Facebook, Brands & Everything between
Strategy
Joint Winner
- J. Walker Smith
The Futures Company, London
FutureView 2015 Uber All - Andrew Curry with Jules Peck
The Futures Company, London
The 21st Century Business
Highly Commended
- Brian Fetherstonhaugh
OgilvyOne Worldwide, New York
Careers Rocket Fuel: how to propel your career now and for the long-haul
Merit
- Jessica Vaughn with Marian Berelowitz
J. Walter Thompson, New York
The Circular Economy
Corporate
Winner
- Mindshare, London
Point of View 2014
Highly Commended
- AKQA, London
TECH.review - Finsbury, New York
The Finsbury Forum - Landor, San Francisco
Perspectives 2014
Under-30 Essay
Winners
- Clare Kane
RKCR/Y&R, London
Highly Commended
- Alexandra Burke
Young & Rubicam, New York - Katie Chapin
VML, London - Miriam Raisner
Ogilvy Public Relations, New York
Top Blogging for/by Planners & Strategists - December 2014
[UPDATE: Check out the top planning/strategy blogs of 2014, ranked by the number of their appearances in Top Blogging....]
- Brand Actions Are Not The Same As Brand Strategy
- Beyond 'ship and blip': Why platform thinking is for everybody
- 6 reasons media agencies can be thought of as better than their creative cousins
- The problem with the problem with advertising
- Marketers are from Mars. Consumers are from New Jersey.
- The Dunning-Kruger Peak of Advertising
- Unlocking a target customer
- 5 craft skills of the digital strategist, Part 5: Assimilation
- Could A Robot Do Your Job?
- Advertising's Arrow of Progress
* Posts listed chronologically. Have I missed anything good? Let me know in the comments below.
* If you have read or written something that merits inclusion in the upcoming editions of 'Top Blogging...' do ping me via twitter or e-mail.
* Follow @plannersphere20 for daily updates from the world's top 20 plannersphere blogs, along with other essential reads for Account Planners and Strategists.
Top Blogging for/by Planners & Strategists - November 2014
- Pricing The Brand Ecosystem
- beanz meanz recognition validity
- Is strategy effective?
- Ginny Valentine brings Semiotics and Culture into marketing
- Twitter, ROI, And Bullshit
- The Danger in Being Different
- The Rivals - David Brent and John Wood
- There is no such thing as a bad client
- correct planning
- What Satnav and a Gorilla shows us that planning tools are Torjan Horses of the obvious
Top Blogging archives: October / September / August/ July / June / May / April / March / February / January 2014 / December / November
* Prefer to read this month's top posts offline and in a conveniently bundled e-book? Head over here.You'll find instructions to mail the above collection to your Kindle, iOS or epub device.
* Posts listed chronologically. Have I missed anything good? Let me know in the comments below.
* If you have read or written something that merits inclusion in the upcoming editions of 'Top Blogging...' do ping me via twitter or e-mail.
* Follow @plannersphere20 for daily updates from the world's top 20 plannersphere blogs, along with other essential reads for Account Planners and Strategists.
Top Blogging for/by Planners & Strategists - October 2014
- Talent imitates, genius steals. And then it remixes.
- Train or Time Machine?
- Pitches - and other war stories
- The Bill Gates test
- Your brand is software, not a person: A new metaphor for changed times
- The Duality of Consumer Behaviour
- Why Agencies should get rid of Planners
- Four Principles of Quantum Advertising
- Planning's 'Lost Generation' aren't Lost
- Insights - Think Chemistry, Not Archaeology
Top Blogging archives : September / August/ July / June / May / April / March / February / January 2014 / December / November / October
* Prefer to read this month's top posts offline and in a conveniently bundled e-book? Head over here.You'll find instructions to mail the above collection to your Kindle, iOS or epub device.
* Posts listed chronologically. Have I missed anything good? Let me know in the comments below.
* If you have read or written something that merits inclusion in the upcoming editions of 'Top Blogging...' do ping me via twitter or e-mail.
* Follow @plannersphere20 for daily updates from the world's top 20 plannersphere blogs, along with other essential reads for Account Planners and Strategists.
