- (from the Digital category)
- me.gov: The Next Generation of Digital Government
Laura Citron - WPP Government & Public Sector Practice, London
Advertising
Merit
- What Do Agencies Need to Do to Prove Their Value in the Boardrooms of Tomorrow?
Susanna Cousins - MEC, London - Here Be Dragons: Towards a New Definition of Creativity
Mike Garner - Chemistry, Dublin
Branding And Identity
Joint Winner
- Reframing the Role of Agencies: From Brand Builders to Brand Immunisers
Scott Brenman - MEC, London
- Brands That Do: Building Behavior Brands
Susan Machtiger and Jaime Prieto - OgilvyRED, New York; Ogilvy & Mather, New York
Merit
- A New Era in Building Great Brands for Indonesia
Richard McLeod - Millward Brown, Jakarta
- People Powered Brands: How Companies Can Inspire Consumer Action
Gwen Morrison - The Store, Chicago
Digital Communications
Winner
- me.gov: The Next Generation of Digital Government
Laura Citron - WPP Government & Public Sector Practice, London
Merit
- The Content Marketing Sacrifice
Craig Rodney - Cerebra, Johannesburg - Does it Work?
Shane Atchison and Jason Burby - POSSIBLE, Seattle
Media and Communications Planning
Winner
- Apps Are the Future of Media
Rob Norman - GroupM, New York
Merit
- AdReaction: Video Creative in a Digital World
Duncan Southgate, John Svendsen and Dominic Twose, with Daren Poole, Polly Wyn Jones, Joline McGoldrick, Melissa Wilson, Adriana Arriaga, Ariadna Estrada and Jorge Macias - Millward Brown Frankfurt, London, Warwick, Sydney, Toronto, Mexico City; Millward Brown Digital, Washington DC - Millennials: Understanding the Past, Present and Future of America’s Most Promising Generation
Todd Metrokin - Ogilvy Public Relations, Washington DC - Social Media Has Revolutionized the Healthcare Industry
Ritesh Patel - Ogilvy CommonHealth Worldwide
The Nature and Value of Insights
Winner
- Question Science: Exploring the Art & Science of Designing Surveys
Jon Puleston - Lightspeed GMI, London
Highly Commended
- Black Friday PR Operation Impact
Piers Guilar and Alasdair Lennox - Fitch, London
Merit
- Chinese Millennials: New Minds in an Old World
Tom Doctoroff - JWT, Shanghai - Behavioural Economics: A Healthy Perspective
Ben Toombs with Helen Angle - TNS BMRB, London
Public Relations and Public Affairs
Winner
- How to Pitch an Algorithm
Peter Hirsch - OgilvyRED, New York
Merit
- Sacred Cows and the Known Unknowns
Peter Hirsch - OgilvyRED, New York - Interdependence Day: Survey & Social, Working Together to Save the UK!
Will Goodhand, Tom Costley and Preriit Souda - TNS, London
Research Methodologies
Winner
- Survey Confessions: The Impact of Survey Design on Honesty
Alexander Wheatley - Lightspeed GMI, London
Highly Commended
- Big Metaphor: In the Age of Free Data, What is Qual For?
William Landell Mills - TNS, London - Latino Cultural Value Dimensions and Their Influences in the Path-to-Purchase Model to Drive ROI: A Landmark Study
John Burn - Geometry Global, Chicago
Strategy
Winner
- Know-Demand Marketing
J. Walker Smith - The Futures Company, London
Highly Commended
- Adaptive Marketing
Norm Johnston - Mindshare, London
Merit
- A Clash of Cultures
Sonya Misquitta - Grey Group, Mumbai
Corporate
Winner
- Blink: Making Sense of AI
MediaCom, Global
Highly Commended
- RP No.5: Transforming Marketing
MEC, London - Finsbury Forum
Finsbury New York
Under-30 Essay
Winners
- Shradha Bhatia
Landor, Mumbai
Highly Commended
- Ivy Lu
The Brand Union, New York
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