Tuesday, March 12, 2013

Datastream #1

1. The average Swiss watch costs $685.
[Source]
 2. Google’s workers each generate $931,657 revenue, 160% more than the $353,657 produced by each of Yahoo’s employees.
[Source]

3. 40% of counterfeit handbag consumers ultimately purchase the real brand.
[Source]

4. During the third quarter of 2012, Americans on average clocked up 7 hours of online video a month, 37% more than they had watched a year before - but much less than the 148 hours a month they spend in front of their television sets.
[Source]


5. Less than 20% of internet traffic crosses national borders.

About the author:

Iqbal Mohammed is Head of Innovation & Strategy at a digital innovation agency serving the DACH and wider European markets. He is the winner of the WPP Atticus Award for Best Original Published Writing in Marketing & Communication.
You can reach him via email.