Thursday, February 27, 2014

Datastream #7

1. The average time it takes for society to learn about an invention has been shrinking by about 2.5 years every decade.
[Source]

2. The average user’s value to the Internet advertising ecosystem is estimated at $1,200 per year.
[Source]

3. In a print advert for a Betty Crocker pie, a version with the fork placed on the right triggered a 20% higher “purchase intent” than one with the fork on the left (because most people eat with their right hands).
[Source]

4. Of the words we say in the physical world, 0.5 to 0.7% are curses  - on Twitter, the corresponding rate is 1.15%.
[Source]

5. More than 90% of Americans shop at Walmart at least once a year.
[Source]
downstream / upstream

About the author:

Iqbal Mohammed is Head of Innovation & Strategy at a digital innovation agency serving the DACH and wider European markets. He is the winner of the WPP Atticus Award for Best Original Published Writing in Marketing & Communication.
You can reach him via email.