WPP Atticus Award Winners 2013-14

Grand Prix

• The Brand in the Boardroom: Making the Case for Investment in Brand
  (from the Branding and Identity category)
  Joanna Seddon - Ogilvy RED, New York

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Advertising

Highly Commended

• Moore’s Law and the Erosion of Brand Loyalty
  Matthew Godfrey - Y&R, Singapore

Merit

• Measuring Long-Term Ad Effects: A Meaningfully Different Approach
  Daren Poole - Millward Brown, Sydney
• Dare to be Different
  Alex Hernandez-Brun with Dorothy Fitch - Millward Brown, Norwalk CT

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Branding And Identity

Winner

• The Brand in the Boardroom: Making the Case for Investment in Brand
  Joanna Seddon - Ogilvy RED, New York

Merit

• The Brand: The Machine That Makes the Difference
  Andrew Curry and Andrew Stubbings - The Futures Company, London
• Brazil Leads in BRIC’s Brands
  Jerry Clode - Added Value, Hampton Wick

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Consumer Insights

Winner

• The Waning Hold of Consumer Control. The Pivot to Passive. And the Burgeoning Opportunities for Breakout Marketing Innovation
  J. Walker Smith - The Futures Company, London

Highly Commended

• The 95%. Thinking About How the Rest of the World Thinks
  Ben Sadler and Jeffrey Foster - Wunderman, Seattle

Merit

• Reframing Brand Value in the New Marketplace
  Jeffrey L. Bowman and David Burgos - Ogilvy & Mather, New York; Millward Brown, Lisle
• Raging Against the Machine
  Marian Berelowitz - JWT, New York

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Digital Communications

Highly Commended

• Sign of the Times – The Changing Face of Digital Editorial
  Paul Witherden - VML, London
• This Year, Next Year, Interaction 2014
  Rob Norman - GroupM, New York

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Media and Communications Planning

Winner

• The Digital Kool-Aid Acid Test
  Norm Johnston - Mindshare, London

Highly Commended

• Why Real-Time is Not the Be All and End All
  Caspar Schlickum - Xaxis, London

Merit

• On the Path to Enlightenment
  Bernd Hoffmann, Sven Wollner and Matthias Hoppner - MediaCom, Dusseldorf
• I Know What You Will Do Next Summer
  Team Insights - Maxus Global, Mumbai
• Digital & Media Predictions 2014
  Duncan Southgate, Jorge Bueso, Monique Leech, Connor O’Mahony, Anne Czernek, Rob Valsler, Jarrod Payne, Adriana Sousa, Bill Pink, Rakesh Kumar, Peking Tan, Catie Williams and James Galpin - Millward Brown, Frankfurt, San Pedro Sula, Rivonia, Boston, New York, Singapore, Sao Paulo, Beijing and Shanghai

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Public Relations and Public Affairs

Winner

• Brain. Behavior. Story. Why Public Relations Needs to Return to its Scientific Roots
  Christopher Graves - Ogilvy Public Relations, Washington DC

Merit

• Authentic Brands: From Transparency to Full Disclosure
  Louise Fernley with Geoff Beattie - Cohn & Wolfe, London
• New Moment Magazine – The Art of Storytelling
  Svetlana Ćopić, Slaviša Savić and Žarko Sakan - New Moment New Idea Company Y&R, Belgrade

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Research In Practice

Highly Commended

• Who Said Research is Boring?
  Sandeep Dutta - TNS, Gurgaon

Merit

• The Athena Doctrine
  John Gerzema - BAV Consulting, New York
• Honesty Detection in Online Surveys
  Mitchell Eggers with Eli Drake and Chris Stevens - Lightspeed Research, Bellevue and London; GMI Inc, Bellevue

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Strategy

Winner

• Confessions of an Adaptive Marketer
  Norm Johnston - Mindshare, London

Highly Commended

• Hungry for Familiar Foods: Packaging Local Food Ideas Offers MNCs in India the Opportunity to Unlock New Sources of Revenue and Reach New Audiences
  Sonya Misquitta with Dheeraj Sinha - Grey Worldwide, Mumbai

Merit

• New Tier, or New Category?
  Shekhar Deshpande and Kyle Lusk - JWT London, Atlanta
• A Better Blend of Business? How Impact Investing is Revolutionising the Corporate Landscape
  Joseph E. Morgan - Wunderman, London

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Corporate

Winner

• The Future of Content
  Mindshare, London

Highly Commended

• Your Health, Yourself
  Ogilvy CommonHealth, London

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Under-30 Essay

"The time when it was possible to be universally well-informed is past. The ideal of an ‘all-round’ education is out of date; it has been destroyed the progress of knowledge."

Bertrand Russell, Sceptical Essays 1928. Knowledge has progressed still further since 1928; and so has technology. Was Russell right then; and is he now?

Joint Winners

• Georgia Lindsay 
  JWT, Singapore
• Hannah Foltz 
  Landor Associates, San Francisco

Highly Commended

• Miriam Raisner
  JWT, New York
• Marissa Winkler
  Landor Associates, San Francisco
• Ruth Horazeck
  The Futures Company, Chapel Hill

Via