Title: State of the American Consumer: Insights for Business Leaders
Abstract: The State of the American Consumer: Insights for Business Leaders report highlights findings from Gallup’s ongoing study of the American consumer from 2008 through 2014. This report provides insights into what leaders can do to improve customer engagement and organizational performance. It examines how consumer spending, confidence, and expectations have shifted because of the economic downturn. And it provides information about how companies can more effectively measure and manage their own customer engagement in this new environment.
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Wednesday, July 23, 2014