[Video] Introduction to Account Planning

by blaiq January 14, 2016

Introduction to planning - Sarah Sternberg, AMV BBDO from FutureRising on Vimeo.

About the author:

Iqbal Mohammed is Head of Innovation & Strategy at a digital innovation agency serving the DACH and wider European markets. He is the winner of the WPP Atticus Award for Best Original Published Writing in Marketing & Communication.
You can reach him via email.