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Thursday, May 7, 2015

Home / video / [Video] Rosser Reeves Fallacy: The mistake every planner makes at some point or another

[Video] Rosser Reeves Fallacy: The mistake every planner makes at some point or another

by blaiq    

About the author:

Iqbal Mohammed is Head of Innovation & Strategy at a digital innovation agency serving the DACH and wider European markets. He is the winner of the WPP Atticus Award for Best Original Published Writing in Marketing & Communication.
You can reach him via email.