- Capitalism and the Exquisite Choice: Anti-Economics from Alice Waters and Steve Jobs
- How Long Does It Really Take To Crack A Brief?
- Opening Day, 2015
- Good advertising becomes part of the product
- Shooting War
- A Good Idea Is Only The Start
- Not ready for prime time
- Advertising is as powerful as we allow it to be
- Our Debate About 'Risky' Versus 'Safe' Advertising Is Embarassingly Amateur
- The Universal Creative Brief
Wednesday, May 6, 2015
Home / top-blogging / Top Blogging for/by Planners & Strategists - April 2015
About the author:
Iqbal Mohammed is Head of Innovation & Strategy at a digital innovation agency serving the DACH and wider European markets. He is the winner of the WPP Atticus Award for Best Original Published Writing in Marketing & Communication.You can reach him via email.