WPP Atticus Award Winners 2005

2005 Grand Prix Winner

• 'The Advertised Mind'
  by Erik Du Plessis, Millward Brown Johannesburg

2005 Relationship Marketing Category Winner

• 'SPAM SPAM SPAM SPAM'
  by Simon Silvester, Y&R/Wunderman EMEA, London

2005 Public Relations and Public Affairs Category Winner

• 'Substance Sells: Aligning Corporate Reputation and Corporate Responsibility'
  by Bennett Freeman, Burson-Marsteller, New York

2005 Media Category Joint Winners

• 'Changing the Internet Audience Measurement Standard'
  by Peter Callius with Anders Lithner and Stefan Svanfeldt, SiFo Research International, Stockholm

• 'Where Next for PVRs?'
  by David Fletcher, Mediaedge:cia, London

• 'Jerry's Jam'
  by Aruna Natarajan, MindShare, Shanghai

2005 Strategy Category Winner

• 'Sponsorship's Holy Grail'
  by Raymond Bednar, PRISM Dearborn

2005 Market Research Category Joint Winners

• 'Making the Product the Hero'
  by Greet Sterenberg with Malcolm Baker, Research International Rotterdam, Research International London

• 'Accidents Waiting to Happen'
  by Gordon Pincott, Millward Brown, Warwick

2005 Internet Communications Category Winner

• 'A Hallyu Story'
  by Bharadwaj Ramesh, GroupM, Shanghai

2005 Corporate Category Winner

• 'The Redport'
  by Gloria Gibbons, Ogilvy Healthworld London

2005 Under-30 Essay Winner

• 'A Short History of Blogging, 2000-2020'
  by Elizabeth Nolan, Brand Buzz, New York