2004 Grand Prix Winner (from Market Research Category)
- 'The Human Wave: The Future of Technology and Its Impact on Our Lives'
by Kunal Sinha, Ogilvy & Mather, Mumbai
2004 Advertising Category Joint Winners
- 'Brand Crazy Japan?'
by Martin Karaffa with Michael Grandit and Dave Cockburn, JWT Japan, JWT London
- 'Chinese Consumers, Chinese Brands and the MNC Learning Curve'
by Tom Doctoroff with Ratan Malli, JWT/Bridge Advertising, Shanghai
2004 Public Relations and Public Affairs Category Winner
- 'Is Public Relations Now Too Important to be Left to Public Relations Professionals?'
by Harold Burson, Burson-Marsteller, New York
2004 Media Category Joint Winners
- 'Where’s Debbie? - How consumes influence each other and practical steps brands can take to understand and harness word of mouth'
by David Fletcher with Sonia Holland, Mediaedge:cia, London
- 'Evidence That TV Advertising Works'
by Andy Farr, Millward Brown Optimor
2004 Strategy Category Winner
- 'Service With a Snarl'
by Simon Silvester, Y&R/Wunderman EMEA
2004 Market Research Category Winner
- 'The Challenge of the Low Income Consumer in Latin America'
by Bernardo Geoghegan with Aloisio Pinto and Marcela Cadena, Ogilvy & Mather, Buenos Aires; Ogilvy & Mather Sao Paulo; Ogilvy & Mather Bogota
2004 Internet Communications Category Winner
- 'Next Generation Marketing'
by Shawn Burns, Wunderman, Paris
2004 Corporate Category Winner
- 'Thought Leadership Series'
Einson Freeman, New Jersey
2004 Under-30 Essay Winner
- ‘Marketing is the price paid by consumers for being more important than producers.'
by Eleanor McDonald, Mediaedge:cia, New York
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