Account Planning Toolkit
Links x (account planning / strategy tools + resources + hacks)
Sunday, July 12, 2020
[Chart] Top 100 advertisers' share of advertising spend, by medium
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Via
Wednesday, October 9, 2019
Research Framework
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Via
Friday, September 20, 2019
Data, information, knowledge, insight, wisdom
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Via
Thursday, April 4, 2019
[Chart] How brand discovery has changed
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Source | More charts
1 comment:
Monday, April 1, 2019
[Paper] What is Differentiation and How Does it Work ?
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Title: What is Differentiation and How Does it Work? Author(s) : Byron Sharp & John Dawes Abstract: In this article we provide a...
Monday, February 18, 2019
Brand Vision/Mission/Promise/Platform Template
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Via
Thursday, January 31, 2019
[Chart] Sales contribution by advertising element
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/ Source
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