Wednesday, March 8, 2017

The whole truth behind '4 out of 5 dentists recommend Colgate' claim


From: Weaponized Lies: How to Think Critically in the Post-Truth Era by Daniel J. Levitin

About the author:

Iqbal Mohammed is Head of Innovation & Strategy at a digital innovation agency serving the DACH and wider European markets. He is the winner of the WPP Atticus Award for Best Original Published Writing in Marketing & Communication.
You can reach him via email.