Monday, October 31, 2016

Jeremy Bullmore's 5 questions that should make up a creative brief

creative brief 5 questions jeremy bullmore

From '98% Pure Potato' by John Griffiths & Tracey Follows // Via @rshotton

About the author:

Iqbal Mohammed is Head of Innovation & Strategy at a digital innovation agency serving the DACH and wider European markets. He is the winner of the WPP Atticus Award for Best Original Published Writing in Marketing & Communication.
You can reach him via email.