The customers he calls “Entrees” do not want a lot of description, just the bottom line on what the dish is and how much it is going to cost. “Recipes,” on the other hand, ask many questions and want to know as much as they can about the ingredients. “Barbecues” share food and like chatty servers who wear name tags. “Desserts” are trendy people who want to order trendy things.More
Monday, August 8, 2016
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About the author:
Iqbal Mohammed is Head of Innovation & Strategy at a digital innovation agency serving the DACH and wider European markets. He is the winner of the WPP Atticus Award for Best Original Published Writing in Marketing & Communication.You can reach him via email.