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Account Planning Toolkit

Links x (account planning / strategy tools + resources + hacks)

Top Blogging for/by Planners & Strategists - September 2015

Posted by blaiq on Thursday, October 8, 2015
Labels: plannersphere, planning, top-blogging
  • How not to train junior planners
  • Mapping the Category Conventions
  • viral brand videos
  • The insight: the most important part of the brief
  • 3 Branding Trends You Need to Know
  • A Web Without Ads? No Thanks.
  • The Dog Under The Telly: Don't Distract Attention, Find The Centre Of It
  • It Takes Two To Tango: The implied contract of the Internet is broken.
  • Common Sense, Dancing
  • Volkswagen Will Be Saved By Its Advertising

* Posts listed chronologically.
* Have I missed anything good? Let me know in the comments below or ping me via twitter / e-mail.
* Check out past compilations in the Top Blogging Archive.
* Search ONLY the top 20 planning/strategy blogs with the Plannersphere Top 20 Search Engine.

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Quick Links

  • The Monster List of Book Recommendations for Account Planners & Strategists
  • Top Posts from Account Planning Toolkit

Top Account Planning/ Strategy Blogs:

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Account Planning Classics

  • 'The Anatomy of Account Planning' by Stephen King
  • 'What is a Brand?" by Stephen King
  • 'Why is a good insight like a refrigerator?' by Jeremy Bullmore
  • JWT Planning Guide (1974)

Account Planning 101

  • 'The anatomy of Account Planning' by Henrik Habberstad
  • Account Planning (Wikipedia Entry)
  • Advertising Account Planner - Job Description and Activities
  • Junior Strategy
  • Russell Davies on 'What is a Planner and what does Planning mean?'
  • The Anatomy of an Ideal Account Planner
  • The Role of Account Planning
  • The Strategy & Planning Scrapbook
  • What in the hell do Planners do?
  • What is Account Planning? (and what do account planners do exactly?)

Account Planner Advice

  • 'Advice for the Next Generation Planner' from The Planning Lab
  • 'Better Advice for Young Planners' by Richard Huntington
  • 'How to be interesting?' by Russell Davies
  • Jon Steel on what he values in a planner

Briefing formats/examples

Agency Formats: BBH / Crispin Porter + Bogusky / Euro RSCG Australia / Fallon / Fallon's Red Brief (for re-briefs and pitches) / Jung von Matt / M&C Saatchi / McCann (Indonesia) / Modernista / Naked / Singleton Ogilvy & Mather / Testardo Redcell (Most of these are via)

Won't-fit-in-the-above format:
Adliterate / Adliterate Template / Binary Brief / How to define a problem

Discipline Formats: Propagation Planning

Examples: Brief for Sistine Chapel

Account Planning Groups

Australia / Canada / Germany / Mexico / Netherlands / Spain / Sweden / Switzerland / UK/London

The Account Planner/Strategist Survey Reports

2015-16 / 2012-13 / 2011 / 2010 / 2009 / 2008 / 2007 / 2006 / 2005

Account Planning Careers

  • How Strategists level up: The Undercurrent Skills Maturity Matrix
  • How to get your first job/placement in Planning
  • Planner Salaries: How much should you be making?
  • Want to work in Europe?

Recommended Newsletters

Fraggl / Only Dead Fish / Open Strategy / Strands of Genius / The Bureau of Small Observation / Wordsmith

More Account Planning Resources

  • Top Trend News
  • Planner Collective
  • Planning Above and Beyond

Search This Blog

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  • A random website on the Internet

Account Planning Toolkit (see below) is a collection of links to offbeat and non-obvious tools for account planners and strategists - ideally, with instructions about how and why to use them. If you have written something on your blog (or elsewhere) that fits, I'd love to feature a link.

Account Planning Toolkit

  • Behavior Change Strategy Cards
  • Behaviour Wizard : Step-by-step guide to achieving behaviour change
  • Bookworm: How often has your brand name been used in TV shows/movies?
  • Brand Personas: Create a visual profile of how the Internet 'sees' your brand
  • Change-maker Cards: How to influence customer behaviour towards sustainability (PDF Link)
  • Consumer Barometer: Insights into how consumers use offline and online information during the purchase process
  • Consumer Trend Canvas: A framework to unpack and understand any trend (PDF Link)
  • Data Visualisation: 30 Simple Tools
  • Dictionary of Numbers: Put large numbers in easy-to-understand terms
  • Digital Strategy Toolbox
  • Empathy Mapping to uncover consumer insights
  • Find The Data : Compare publically available information
  • Free Research: 8 resources every marketer needs
  • Google Drawing : Completely intuitive drawing photo-manipulation utility
  • IBM Manyeyes : Create visualisations based on user-defined datasets
  • Lexicalist Trends: Popular slang in the US (by demographic)
  • Market Research: A Sampler of Free Market-Research Tools
  • MECE: A list of qualities lists should have
  • Minimum Viable Ethnography
  • Open PlanningWare : Free for all planning charts
  • Personas: 100 questions to ask yourself before creating a buyer persona
  • Personas: Approaches to creating Qualitative and Quantitative Personas (PDF Link)
  • Phoenix Checklist: Checklist of questions used by the CIA to think thru problems
  • Plannersphere Search Engine: Customised search that returns results only from planning blogs
  • Sample Size Calculator : Calculate sample size based on target population
  • SlideFinder : Search the internet for slides from publicly available presentations
  • StrategyDeck iOS app: All communication strategy tools in one deck of tip-cards
  • The Planning Canvas : Organising the process of strategic planning
  • Twitch Point Planning
  • Twitter: 8 Excellent Tools to Extract Insights from Twitter Streams
  • Typeform: Create free (and attractive) online surveys
  • Vocabulary Wheel: Find the perfect word to describe consumers' feelings
  • Web Seer : Compare Google Suggest results
  • Worksheet to create computer free digital experiences
  • Worldometers : World statictics updated in real-time

Planning Craft

  • How to win an IPA EFffectiveness Award (in 24 simple steps)

Presentation Resources

  • Cassette Generator
  • Catalog Card Generator
  • David Armano's Visual Thinking Archive
  • Flip Title : write upside down, like this [uʍop ǝpısdn ǝʇıɹʍ]
  • How to embed Youtube videos in PowerPoint presentations
  • Image Mosaic Generator: Convert any of your pics to an image mosaic
  • Periodic Table of Visualisation techniques
  • Quotes for Planners
  • Speech Calculator: How long will your ___ word speech take?
  • Spell With Flickr
  • Twitlogo: Generate Your Own Twitter Logo
  • Wordle - create word clouds

Utilities

  • Capture Full Page : Screenshot entire web page as a continuous image
  • Convert PDF Documents to Word and vice versa
  • Copypastecharacter: Copy and paste accented characters and symbols
  • Down for everyone or just me? - Check if a site/blog is down for only you or for the rest of the world
  • Gridzzly: Create printable paper with customised lines and dots
  • How to delete accounts from any website
  • MediaFire (File Transfer utility)
  • Melt Mail: Create temporary email addresses that forward mail to your own and are discarded after a preset time
  • Time Zones: A visual representation of time zones
  • Universal Viewer : Open almost any file format
  • Verify e-mail address: Check if an address exists or not
 
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