Account Planning ToolkitLinks x (account planning / strategy tools + resources + hacks)

Menu Close

#recent-posts
#top-posts
#innovation
#technology
#marketing
#miscellaneous
#essays
#white-papers
Subscribe to my newsletter

Wednesday, September 24, 2014

Home / presentation / Behavioral Economics: What it is and how it could help us do our job better

Behavioral Economics: What it is and how it could help us do our job better

by blaiq September 24, 2014

Behavioral economics : what it is and how it could help us do our job better from DigitasLBi Paris

About the author:

Iqbal Mohammed is Head of Innovation & Strategy at a digital innovation agency serving the DACH and wider European markets. He is the winner of the WPP Atticus Award for Best Original Published Writing in Marketing & Communication.
You can reach him via email.