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Thursday, August 7, 2014

Home / presentation / Synopsis of IPA Advertising Effectiveness study 'The Long and the Short of It'

Synopsis of IPA Advertising Effectiveness study 'The Long and the Short of It'

by blaiq August 07, 2014

IPA's "The Long and the Short of It" - BrainJuicer synopsis from BrainJuicer

About the author:

Iqbal Mohammed is Head of Innovation & Strategy at a digital innovation agency serving the DACH and wider European markets. He is the winner of the WPP Atticus Award for Best Original Published Writing in Marketing & Communication.
You can reach him via email.