Title: Dollars, Bits and Atoms: A Roadmap to the Future of Marketing
Author: Rob Salkowitz
Abstract: Technology is driving unprecedented disruption in marketing and advertising. Where is it all going and what does it mean to today’s marketing decision-makers? This paper and forecast map present a high-level view of the changing landscape for marketers. Our goal is to provide a schematic for understanding the causes, manifestations, and implications of change and a roadmap for organizations looking past the next bend in the road.
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Wednesday, July 30, 2014