Menu Close

Wednesday, March 26, 2014

Home / research / [Paper] The Value of Context, or what qualitative research can learn from behavioural economics

[Paper] The Value of Context, or what qualitative research can learn from behavioural economics

by blaiq    

Title:  The Value of Context, or what qualitative research can learn from behavioural economics

Author: Anjali Puri (TNS)


Download the paper | View all papers


About the author:

Iqbal Mohammed is Head of Innovation & Strategy at a digital innovation agency serving the DACH and wider European markets. He is the winner of the WPP Atticus Award for Best Original Published Writing in Marketing & Communication.
You can reach him via email.