[Study] The Psychology of Sharing

From NYT Customer Insight Group :

There has been an abundance of research on social media, but to date, no one has asked in a comprehensive way: why do people share? The Psychology of Sharing reveals groundbreaking research that fills this knowledge gap. 

This study uncovers:

• Primary motivations for sharing

• Six sharing personas

• Essential steps for marketers aiming to get their content shared

• Impact of sharing on Information Management

• Cycle of sharing

• Enduring role of e-mail in the age of social media

Download the study