[Paper] Using the Focus Group in Market Research

by blaiq July 24, 2013

Title: Using the Focus Group in Market Research

Author: Carol Ann-Morgan

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About the author:

Iqbal Mohammed is Head of Innovation & Strategy at a digital innovation agency serving the DACH and wider European markets. He is the winner of the WPP Atticus Award for Best Original Published Writing in Marketing & Communication.
You can reach him via email.