- Unlocking New Sources of Growth: How to Find New Value in New Places
(from the Strategy category)
Andrew Curry - The Futures Company, London
Advertising
Merit
- Investigating ‘Globish’
Gloria Gibbons - Ogilvy CommonHealth, London - How Data and Micro-Targeting Won the 2012 Election for Obama
Antony Young - Mindshare, New York - Not the Inauguration; Just a Message to Marketers from Sea to Shining Sea
Rob Norman - GroupM, New York
Branding And Identity
Merit
- Building Purpose into Your Brand
Hayes Roth - Landor Associates, New York - “Ve Know Your Sekret, Mr Bond”. James Bond: Spy? Cult? Or Brand?
Anvar Alikhan - JWT Mindset, Hydrabad
Alexander Schubert - The Brand Union, Hamburg - Employer Branding: Another Buzzword or a Survival Strategy?
Alexander Schubert - The Brand Union, Hamburg
Consumer Insights
Winner
- What Chinese Want
Tom Doctoroff - JWT, Shanghai
- The 7 Errors in the Game of Sustainability
Walter Longo - New Energy - Grupo Newcomm, São Paulo
- Making Magic, Using Logic: The Ogilvy Branded Entertainment Assessment Model
Abby Marks, Eddie Burns and Olivia Rzepczynski, with Matthew Pharr, Patou Nuytemans, Doug Scott, Benoit DeFleurian and Frederic Levron - OgilvyEntertainment, New York; Ogilvy & Mather, New York, London and Paris - Top Trends That Will Shape Social in 2012 and Beyond
Ann Mack - JWT, New York Top Trends That Will Shape Social in
Digital Communications
Winner
- Velocity. The Seven New Laws for a World Gone Digital
Ajaz Ahmed - AKQA, London
- Interaction 2013
Rob Norman - GroupM, New York - Privacy: From Data to People
Anita Beveridge, Chloe Cook and Andy Stubbings - The Futures Company, London
- Digital & Media Predictions 2013
Duncan Southgate, Martin Ash, Anne Czernek, Drew Myers, Mark Henning, Rob Valsler, Andrew Jerina, Jarrod Payne, Guy Turton, Amanda Teefey-Lee and Jenn Okula - Millward Brown, Warwick, London, Sydney, Fairfield and Johannesburg; Dynamic Logic, New York
Media and Communications Planning
Merit
- Six Reasons Media Strategy Should Come Before Creative
Antony Young - Mindshare, New York - Glocal Evaluation: Measuring Effectiveness Nigel Hollis - Millward Brown, Fairfield
Public Relations and Public Affairs
Winner
- To Beijing and Beyond
Saurabh Sharma and Mickey Chak - Ogilvy & Mather, Beijing
Highly Commended
- A History of Advertising in Eastern Europe
Svetlana Copic, Slavisa Savic, Nemanja Spoljaric and Zarko Sakan - New Moment New Idea, Belgrade
Merit
- #Thought Leadership Tweet: 140 Prompts for Designing and Executing an Effective Thought Leadership Campaign
Craig Badings - Cannings Corporate Communications, Sydney
Research In Practice
Winner
- The Value of Context, or What Qualitative Research Can Learn From Behavioural Economics
Anjali Puri - TNS, Bangalore
Highly Commended
- Once Upon a Time…in Egypt
Rajna Rajan - TNS, Dubai
Merit
- Contemporary Lustre
Melanie Puddick with Priya Menon - Added Value, Hampton Wick - Mind and the Machine
Mark Kingsbury and Bob Burgoyne - TNS, London
Strategy
Winner
- Sexy Little Numbers: How to Grow Your Business Using the Data You Already Have
Dimitri Maex - OgilvyOne, New York
Highly Commended
- Exploiting the Implicit
Peter Buckley - MEC, London
Corporate
Winner
- Ogilvydo.com Thought Leadership Website and Events Programme
Ogilvy & Mather, Asia Pacific
Highly Commended
- FutureProof 2012 Series
The Futures Company, London - Perspectives 2012
Landor Associates, San Francisco
Under-30 Essay
"Let us not take it for granted that life exists more fully in what is commonly thought big than in what is commonly thought small."
Virginia Woolf. What do you make of this observation? Specific examples of both big and small will probably be more telling than generalisation.
Winner
- Georgia Warren
Blue State Digital, London
Highly Commended
- Katie Chapin
VML, London
0 comments:
Post a Comment