WPP Atticus Award Winners 2013-2103

Grand Prix

Advertising

Merit
  • Investigating ‘Globish’
    Gloria Gibbons - Ogilvy CommonHealth, London
  • How Data and Micro-Targeting Won the 2012 Election for Obama
    Antony Young - Mindshare, New York
  • Not the Inauguration; Just a Message to Marketers from Sea to Shining Sea
    Rob Norman - GroupM, New York

Branding And Identity
Merit
  • Building Purpose into Your Brand
    Hayes Roth - Landor Associates, New York
  • “Ve Know Your Sekret, Mr Bond”. James Bond: Spy? Cult? Or Brand?
    Anvar Alikhan - JWT Mindset, Hydrabad
    Alexander Schubert - The Brand Union, Hamburg
  • Employer Branding: Another Buzzword or a Survival Strategy?
    Alexander Schubert - The Brand Union, Hamburg

Consumer Insights

Winner
  • What Chinese Want
    Tom Doctoroff - JWT, Shanghai
Highly Commended
  • The 7 Errors in the Game of Sustainability
    Walter Longo - New Energy - Grupo Newcomm, São Paulo
Merit
  • Making Magic, Using Logic: The Ogilvy Branded Entertainment Assessment Model
    Abby Marks, Eddie Burns and Olivia Rzepczynski, with Matthew Pharr, Patou Nuytemans, Doug Scott, Benoit DeFleurian and Frederic Levron - OgilvyEntertainment, New York; Ogilvy & Mather, New York, London and Paris
  • Top Trends That Will Shape Social in 2012 and Beyond
    Ann Mack - JWT, New York Top Trends That Will Shape Social in

Digital Communications

Winner
  • Velocity. The Seven New Laws for a World Gone Digital
    Ajaz Ahmed - AKQA, London
Highly Commended
  • Interaction 2013
    Rob Norman - GroupM, New York
  • Privacy: From Data to People
    Anita Beveridge, Chloe Cook and Andy Stubbings - The Futures Company, London
Merit
  • Digital & Media Predictions 2013
    Duncan Southgate, Martin Ash, Anne Czernek, Drew Myers, Mark Henning, Rob Valsler, Andrew Jerina, Jarrod Payne, Guy Turton, Amanda Teefey-Lee and Jenn Okula - Millward Brown, Warwick, London, Sydney, Fairfield and Johannesburg; Dynamic Logic, New York

Media and Communications Planning

Merit
  • Six Reasons Media Strategy Should Come Before Creative
    Antony Young - Mindshare, New York
  • Glocal Evaluation: Measuring Effectiveness Nigel Hollis - Millward Brown, Fairfield

Public Relations and Public Affairs

Winner
  • To Beijing and Beyond
    Saurabh Sharma and Mickey Chak - Ogilvy & Mather, Beijing
Highly Commended
  • A History of Advertising in Eastern Europe
    Svetlana Copic, Slavisa Savic, Nemanja Spoljaric and Zarko Sakan - New Moment New Idea, Belgrade
Merit
  • #Thought Leadership Tweet: 140 Prompts for Designing and Executing an Effective Thought Leadership Campaign
    Craig Badings - Cannings Corporate Communications, Sydney

Research In Practice

Winner
  • The Value of Context, or What Qualitative Research Can Learn From Behavioural Economics
    Anjali Puri - TNS, Bangalore
Highly Commended
  • Once Upon a Time…in Egypt
    Rajna Rajan - TNS, Dubai
Merit
  • Contemporary Lustre
    Melanie Puddick with Priya Menon - Added Value, Hampton Wick
  • Mind and the Machine
    Mark Kingsbury and Bob Burgoyne - TNS, London

Strategy

Winner
  • Sexy Little Numbers: How to Grow Your Business Using the Data You Already Have
    Dimitri Maex - OgilvyOne, New York
Highly Commended
  • Exploiting the Implicit
    Peter Buckley - MEC, London

Corporate

Winner
  • Ogilvydo.com Thought Leadership Website and Events Programme
    Ogilvy & Mather, Asia Pacific
Highly Commended
  • FutureProof 2012 Series
    The Futures Company, London
  • Perspectives 2012
    Landor Associates, San Francisco

Under-30 Essay

"Let us not take it for granted that life exists more fully in what is commonly thought big than in what is commonly thought small."
Virginia Woolf. What do you make of this observation? Specific examples of both big and small will probably be more telling than generalisation.

Winner
  • Georgia Warren
    Blue State Digital, London
Highly Commended
  • Katie Chapin 
    VML, London

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