A good creative brief avoids plurals.
— Lee Clow's Beard (@leeclowsbeard) January 31, 2012
What to avoid in a creative brief
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Top Account Planning/Strategy Blogs - 2016 Rankings
Follow all the updates from the top plannersphere blogs, along with other essential reads for Account Planners and Strategists, on:
Account Planning Toolkit (see below) is a collection of links to offbeat and non-obvious tools for account planners and strategists - ideally, with instructions about how and why to use them. If you have written something on your blog (or elsewhere) that fits, I'd love to feature a link.
Links x (account planning / strategy tools + resources + hacks)
Quick Links
Top Account Planning/ Strategy Blogs:
Top Account Planning/Strategy Blogs - 2016 Rankings Follow all the updates from the top plannersphere blogs, along with other essential reads for Account Planners and Strategists, on: Account Planning Classics
Account Planning 101
- 'The anatomy of Account Planning' by Henrik Habberstad
- Account Planning (Wikipedia Entry)
- Advertising Account Planner - Job Description and Activities
- Junior Strategy
- Russell Davies on 'What is a Planner and what does Planning mean?'
- The Anatomy of an Ideal Account Planner
- The Role of Account Planning
- The Strategy & Planning Scrapbook
- What in the hell do Planners do?
- What is Account Planning? (and what do account planners do exactly?)
Account Planner Advice
Briefing formats/examples
Agency Formats: BBH / Crispin Porter + Bogusky / Euro RSCG Australia / Fallon / Fallon's Red Brief (for re-briefs and pitches) / Jung von Matt / M&C Saatchi / McCann (Indonesia) / Modernista / Naked / Singleton Ogilvy & Mather / Testardo Redcell (Most of these are via)
Won't-fit-in-the-above format:
Discipline Formats: Propagation Planning
Examples: Brief for Sistine Chapel
Account Planning Groups
The Account Planner/Strategist Survey Reports
Account Planning Careers
Recommended Newsletters
More Account Planning Resources
Search This Blog
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Account Planning Toolkit
- Behavior Change Strategy Cards
- Behaviour Wizard : Step-by-step guide to achieving behaviour change
- Bookworm: How often has your brand name been used in TV shows/movies?
- Brand Personas: Create a visual profile of how the Internet 'sees' your brand
- Change-maker Cards: How to influence customer behaviour towards sustainability (PDF Link)
- Consumer Barometer: Insights into how consumers use offline and online information during the purchase process
- Consumer Trend Canvas: A framework to unpack and understand any trend (PDF Link)
- Data Visualisation: 30 Simple Tools
- Dictionary of Numbers: Put large numbers in easy-to-understand terms
- Digital Strategy Toolbox
- Empathy Mapping to uncover consumer insights
- Find The Data : Compare publically available information
- Free Research: 8 resources every marketer needs
- Google Drawing : Completely intuitive drawing photo-manipulation utility
- IBM Manyeyes : Create visualisations based on user-defined datasets
- Lexicalist Trends: Popular slang in the US (by demographic)
- Market Research: A Sampler of Free Market-Research Tools
- MECE: A list of qualities lists should have
- Minimum Viable Ethnography
- Open PlanningWare : Free for all planning charts
- Personas: 100 questions to ask yourself before creating a buyer persona
- Personas: Approaches to creating Qualitative and Quantitative Personas (PDF Link)
- Phoenix Checklist: Checklist of questions used by the CIA to think thru problems
- Plannersphere Search Engine: Customised search that returns results only from planning blogs
- Sample Size Calculator : Calculate sample size based on target population
- SlideFinder : Search the internet for slides from publicly available presentations
- StrategyDeck iOS app: All communication strategy tools in one deck of tip-cards
- The Planning Canvas : Organising the process of strategic planning
- Twitch Point Planning
- Twitter: 8 Excellent Tools to Extract Insights from Twitter Streams
- Typeform: Create free (and attractive) online surveys
- Vocabulary Wheel: Find the perfect word to describe consumers' feelings
- Web Seer : Compare Google Suggest results
- Worksheet to create computer free digital experiences
- Worldometers : World statictics updated in real-time
Planning Craft
Presentation Resources
- Cassette Generator
- Catalog Card Generator
- David Armano's Visual Thinking Archive
- Flip Title : write upside down, like this [uʍop ǝpısdn ǝʇıɹʍ]
- How to embed Youtube videos in PowerPoint presentations
- Image Mosaic Generator: Convert any of your pics to an image mosaic
- Periodic Table of Visualisation techniques
- Quotes for Planners
- Speech Calculator: How long will your ___ word speech take?
- Spell With Flickr
- Twitlogo: Generate Your Own Twitter Logo
- Wordle - create word clouds
Utilities
- Capture Full Page : Screenshot entire web page as a continuous image
- Convert PDF Documents to Word and vice versa
- Copypastecharacter: Copy and paste accented characters and symbols
- Down for everyone or just me? - Check if a site/blog is down for only you or for the rest of the world
- Gridzzly: Create printable paper with customised lines and dots
- How to delete accounts from any website
- MediaFire (File Transfer utility)
- Melt Mail: Create temporary email addresses that forward mail to your own and are discarded after a preset time
- Time Zones: A visual representation of time zones
- Universal Viewer : Open almost any file format
- Verify e-mail address: Check if an address exists or not
- 2013 Account Planning Toolkit - blogger template created by deluxe templates - CSS by futuraprime
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