WPP Atticus Award Winners 2011

Grand Prix
Cool Is Not Enough
(from the Branding & Identity category)
Christopher Graves - Ogilvy Public Relations, Washington


    • Creative Effectiveness
      Dominic Twose with Polly Wyn Jones - Millward Brown, Warwick
    • Neuroscience and Advertising: Redefining the role of the Unconscious
      Cristina De Balanzo and Nuria Serrano Abad - TNS London; Sra Rushmore, Madrid

    Branding And Identity

    • Cool is Not Enough
      Christopher Graves - Ogilvy Public Relations, Washington
    • Brands as Enablers of Business. Guanxi Branding in China
      Kunal Sinha and Krishnan Subramanian - Ogilvy & Mather, Shanghai; Ogilvy Action, Hong Kong
    • The Future of Global Brands in an Uncertain World
      J.Walker Smith with Andrew Curry, Stokes Jones - The Futures Company, Chapel Hill, USA; The Futures Company, London

    Consumer Insights

    • Marketing to the New Majority
      David Burgos and Ola Mobolade - Millward Brown, Ilinois; Firefly Millward Brown, Connecticut
    Highly Commended
    • Social commerce
      Ann Mack and Marian Berclowitz and Patty Orsini - JWT, New York
    • Facebook Fan Pages in India – Likes are not Skin Deep. What to do to engage Social Media Consumers in India
      Sandeep Budhiraja with Devdarshini Mhatre - TNS, Mumbai
    • Changing India – a JWT Perspective
      Shaziya Khan - JWT, Mumbai
    • Tech Fast Forward: Plug in to see the brighter side of life
      Graceann Bennett - Ogilvy & Mather, Chicago
    • Turbo Chinese
      Saurabh Sharma - Ogilvy & Mather, Beijing

    Digital Communications

    • Mobile and Shopping: Mobilize the Path to Purchase
      Gareth Ellen with Orit Peleg, Martin Lange, Hugh Boyle - Ogilvy Action, Singapore
    Highly Commended
    • G2 ETA: Emerging Tech Analysis
      Rita Wheat & Eric Pakurar - G2 USA
    • Mobile & Digital Technology & The Application of Needs-Based Research in Sub-Saharan Africa
      Julia Gilchuri - TNS, Johannesburg
    • Are You Getting Your Fair Share?
      Duncan Southgate - Millward Brown, Warwick

    Media and Communications Planning

    • Beyond Content
      • The Evolution of Moving Pictures
        Sven Wollner and Daniel Bischoff and Dennis Grzenia - MediaCom Agentur Fuer Media-Beratung GMBH, Dusseldorf

      Public Relations and Public Affairs

      • How to use Politicians to get what you want
        Scott Colvin - RLM Finsbury, London
      • Managing Corporate Reputation in the Digital Age
        Charlie Pownall - Burson Marsteller, Hong Kong
      • Dragon Dynamics: Prognostications for the Year of the Dragon
        Scott Kronick with Jamie Moeller, Jeff Chertack - Ogilvy PR Worldwide, Beijing; Washington, Brussels

      Research In Practice

      • The Game Experiments
        Jonathan Puleston - GMI, London
      Highly Commended
      • Interaction 2011: An advance preview for GroupM clients and partners
        Rob Norman - GroupM, New York
      • Too Much Reality? The Perils of Easy Access to Hearts, Minds and Bedrooms
        Anjali Puri with Sangeeta Gupta - TNS, Bangalore; PepsiCo India
      • Mobile Research: Future or iFlop?
        Adhil Patel and Ryan Versfeld - TNS Global Brand Equity Centre, Cape Town


      Winner Highly Commended Merit
      • Technology 2020
        Andrew Curry and Andrew Stubbings - The Futures Company, London


      • Ogilvy Noor blog
        Shelina Janmohamed - Ogilvy Noor, Ogilvy & Mather London
      Highly Commended
      • Wassup
        Kunal Sinha - Ogilvy & Mather China
      • Perspectives 2011
        Trevor Wade and Josey Lee and Marissa Winkler - Landor San Francisco, Landor New York

      Under-30 Essay

      “I do not believe that friends are necessarily the people you like best, they are merely, the people who got there first.”
      Peter Ustinov. True? If so, might this observation also apply to your favourite countries, music, reading and food, for example?

      • Arwa Mahdawi
        Ogilvy London


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