Grand Prix
Cool Is Not Enough
(from the Branding & Identity category)
Christopher Graves - Ogilvy Public Relations, Washington
(from the Branding & Identity category)
Christopher Graves - Ogilvy Public Relations, Washington
- Creative Effectiveness
Dominic Twose with Polly Wyn Jones - Millward Brown, Warwick - Neuroscience and Advertising: Redefining the role of the Unconscious
Cristina De Balanzo and Nuria Serrano Abad - TNS London; Sra Rushmore, Madrid
- Cool is Not Enough
Christopher Graves - Ogilvy Public Relations, Washington
Merit
- Brands as Enablers of Business. Guanxi Branding in China
Kunal Sinha and Krishnan Subramanian - Ogilvy & Mather, Shanghai; Ogilvy Action, Hong Kong - The Future of Global Brands in an Uncertain World
J.Walker Smith with Andrew Curry, Stokes Jones - The Futures Company, Chapel Hill, USA; The Futures Company, London
- Marketing to the New Majority
David Burgos and Ola Mobolade - Millward Brown, Ilinois; Firefly Millward Brown, Connecticut
Highly Commended
- Social commerce
Ann Mack and Marian Berclowitz and Patty Orsini - JWT, New York
Merit
- Facebook Fan Pages in India – Likes are not Skin Deep. What to do to engage Social Media Consumers in India
Sandeep Budhiraja with Devdarshini Mhatre - TNS, Mumbai - Changing India – a JWT Perspective
Shaziya Khan - JWT, Mumbai - Tech Fast Forward: Plug in to see the brighter side of life
Graceann Bennett - Ogilvy & Mather, Chicago - Turbo Chinese
Saurabh Sharma - Ogilvy & Mather, Beijing
- Mobile and Shopping: Mobilize the Path to Purchase
Gareth Ellen with Orit Peleg, Martin Lange, Hugh Boyle - Ogilvy Action, Singapore
Highly Commended
- G2 ETA: Emerging Tech Analysis
Rita Wheat & Eric Pakurar - G2 USA
Merit
- Mobile & Digital Technology & The Application of Needs-Based Research in Sub-Saharan Africa
Julia Gilchuri - TNS, Johannesburg - Are You Getting Your Fair Share?
Duncan Southgate - Millward Brown, Warwick
- Beyond Content
Merit- The Evolution of Moving Pictures
Sven Wollner and Daniel Bischoff and Dennis Grzenia - MediaCom Agentur Fuer Media-Beratung GMBH, Dusseldorf
Public Relations and Public Affairs
Winner- How to use Politicians to get what you want
Scott Colvin - RLM Finsbury, London
- Managing Corporate Reputation in the Digital Age
Charlie Pownall - Burson Marsteller, Hong Kong - Dragon Dynamics: Prognostications for the Year of the Dragon
Scott Kronick with Jamie Moeller, Jeff Chertack - Ogilvy PR Worldwide, Beijing; Washington, Brussels
Research In Practice
Winner- The Game Experiments
Jonathan Puleston - GMI, London
- Interaction 2011: An advance preview for GroupM clients and partners
Rob Norman - GroupM, New York
- Too Much Reality? The Perils of Easy Access to Hearts, Minds and Bedrooms
Anjali Puri with Sangeeta Gupta - TNS, Bangalore; PepsiCo India - Mobile Research: Future or iFlop?
Adhil Patel and Ryan Versfeld - TNS Global Brand Equity Centre, Cape Town
Strategy
Winner- Journey to the West. A Three Point Plan for Repositioning ‘Made in China’ in Western Markets’
Pete Heskett - JWT Singapore
- Don’t listen to your customers: Working with a task based approach to Innovation
Lubna Khan - JWT, New Delhi - The Kinship Economy
J.Walker Smith - The Futures Company, Chapel Hill, USA
- Technology 2020
Andrew Curry and Andrew Stubbings - The Futures Company, London
Corporate
Winner- Ogilvy Noor blog
Shelina Janmohamed - Ogilvy Noor, Ogilvy & Mather London
- Wassup
Kunal Sinha - Ogilvy & Mather China - Perspectives 2011
Trevor Wade and Josey Lee and Marissa Winkler - Landor San Francisco, Landor New York
Under-30 Essay
“I do not believe that friends are necessarily the people you like best, they are merely, the people who got there first.”
Peter Ustinov. True? If so, might this observation also apply to your favourite countries, music, reading and food, for example?
Winner- Arwa Mahdawi
Ogilvy London
- The Evolution of Moving Pictures
0 comments:
Post a Comment