Thursday, June 25, 2009

[40 Years of Account Planning] Jon Steel on 'Solving the wrong problems"


Jon Steel: Planning at 40: Solving the wrong problems from JWT on Vimeo.

About the author:

Iqbal Mohammed is Head of Innovation & Strategy at a digital innovation agency serving the DACH and wider European markets. He is the winner of the WPP Atticus Award for Best Original Published Writing in Marketing & Communication.
You can reach him via email.