Thursday, June 25, 2009

[40 Years of Account Planning] Alison Burns on 'Introduction to Planning begins at 40'


Alison Burns: Introduction to Planning begins at 40 from JWT on Vimeo.

About the author:

Iqbal Mohammed is Head of Innovation & Strategy at a digital innovation agency serving the DACH and wider European markets. He is the winner of the WPP Atticus Award for Best Original Published Writing in Marketing & Communication.
You can reach him via email.