WPP Atticus Winners 2006

2006 Grand Prix Winner (from the Strategy category)

• 'My Brain Hurts - The Digital Revolution is Leaving the Consumer Behind'
  by Simon Silvester, Y&R EMEA, London

2006 Advertising Category Winner

• 'Network Creativity'
  by William Charnock, JWT New York

2006 Branding and Identity Category Winner

• 'The Elongating Tail of Brand Communication - An Approach to Brand-Building Incorporating Long Tail Economics'
  by Iqbal Mohammed, Ogilvy & Mather Bangalore

2006 Digital Communications Category Winner

• 'Moments'
  by Andy Chambers, Daljit Singh, Mike Bennett and Fergus Jackson, Digit London

2006 Marketing Research and Insights Category Winner

• 'Giving Digestive Health a Second Thought'
  by Joseph Heath, Rainey Kelly Campbell Roalfe/Y&R London

2006 Media and Communications Planning Category Winner

• 'Navigating the Seas of New Media'
  by Nigel Hollis, Millward Brown, Fairfield

2006 Corporate Category Winner

• 'This Year Next Year'
  GroupM, London  

2006 Under-30 Essay  Winner

• 'There comes a point at which ever-increasing consumer choice does more to confuse than to liberate'
  by Erin Newby, Rainey Kelly Campbell Roalfe/Y&R, London