WPP Atticus Award Winners 2014-15

Posted by blaiq on Tuesday, June 9, 2015
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Grand Prix
    (from the Branding and Identity category)

  • Emily Fairhead-Keen
    MEC, London
    I believe the future of brands is Superhuman
Advertising

Winner
  • Alida Jansen and Lorcan McHarry
    TNS South Africa, Johannesburg; TNS Global, Cape Town
    Beating the Brain Game: Communications Success in a New Era of Neuroscience Learnings
Highly Commended
  • Tham Khai Meng with Malcom Pryce
    Ogilvy & Mather, New York
    The Ape, the Adman, and the Astronaut: Rediscovering the power of storytelling
Merit
  • Poonam Kumar
    TNS, Hyderabad
    The language of emotion
Branding And Identity
Winner
  • Emily Fairhead-Keen
    MEC, London
    I believe the future of brands is Superhuman
Highly Commended
  • Dr Sue Mizera and Alessandra Cotugno
    Young & Rubicam Group, Geneva; Y&R Europe, London
    West & East: a guide to migrating brands across the globe
Merit
  • Dr Sarah Walker with Graham Page
    Millward Brown, London; Millward Brown, Warwick
    First Impressions Count: The Power Of Instant Meaning For Brand Decisions
Digital Communications

Winner
  • Rob Norman
    GroupM, New York
    Programmatic: the risks and rewards
Highly Commended
  • Carla Hendra and Jeremy Katz
    OgilvyRED, New York; Ogilvy & Mather, New York
    The Age of Awe
Merit
  • Bob Burgoyne
    TNS Global, London
    The truth about mobiles and shopping
  • Duncan Southgate and Joline McGoldrick
    Millward Brown, Frankfurt; Millward Brown, New York
    AdReaction: Marketing in a Multiscreen World
Media and Communications Planning

Joint Winner
  • James Boardman
    MEC, Sydney
    I believe that the future of brands lies in making loving fun
  • Pete Buckley
    MEC, London
    Statistics & Flows: The creation of brand fame in the digital age
Merit
  • Victoria Cook
    Mindshare, London
    Culture Vulture, Luxury Edition 05
The Nature and Value of Insights

Highly Commended
  • Katie Hrdy with Rachel Eisenberg
    Millward Brown Digital, Boston
    Getting Mobile Right
Merit
  • Bryan Gildenberg
    Kantar Retail, Boston
    The Great Disruption
  • Ray Crook
    TNS Asia Pacific, Sydney
    To innovate, or not to innovate, that is the question
Public Relations and Public Affairs

Highly Commended
  • Michael Stopforth
    Cerebra, Johannesburg
    CATS Rule the Internet
  • Christopher Graves
    Ogilvy Public Relations, Washington DC
    5 Forces That Will Rock Your Business
Research Methodologies 
Winner
  • Alexander Wheatley
    Lightspeed GMI, London
    Open your mind to the power of the open-ended question
Merit
  • Preriit Souda
    TNS, London
    Facebook, Brands & Everything between
Strategy

Joint Winner
  • J. Walker Smith
    The Futures Company, London
    FutureView 2015 Uber All
  • Andrew Curry with Jules Peck
    The Futures Company, London
    The 21st Century Business
Highly Commended
  • Brian Fetherstonhaugh
    OgilvyOne Worldwide, New York
    Careers Rocket Fuel: how to propel your career now and for the long-haul
Merit
  • Jessica Vaughn with Marian Berelowitz
    J. Walter Thompson, New York
    The Circular Economy
Corporate

Winner
  • Mindshare, London
    Point of View 2014
Highly Commended
  • AKQA, London
    TECH.review
  • Finsbury, New York
    The Finsbury Forum
  • Landor, San Francisco
    Perspectives 2014
Under-30 Essay

Winners
  • Clare Kane 
    RKCR/Y&R, London
Highly Commended
  • Alexandra Burke
    Young & Rubicam, New York
  • Katie Chapin
    VML, London
  • Miriam Raisner
    Ogilvy Public Relations, New York

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