Tuesday, April 7, 2015

Datastream #15

01. More than 1% of the global population bought an iPhone in the last quarter of 2014 (which is Apple's fiscal 1Q of 2015; here's a breakdown of iPhone sales by quarter 2007-2015).
[Source]

02. The average person makes more than 200 decisions about food every day, many of them unconsciously, including the choices made from reading menus.
[Source]

03. The typical cartel arrangement raises prices by 20%.
[Source]

04. Though smartphones sales shot up worldwide in 2014, Japan and western Europe were the exceptions recording declines of  2.8% and 9.1% respectively.
[Source]

05. Just 4% of Chinese hold passports, compared with roughly 30% of Americans and 70% of Britons.
[Source]

About the author:

Iqbal Mohammed is Head of Innovation & Strategy at a digital innovation agency serving the DACH and wider European markets. He is the winner of the WPP Atticus Award for Best Original Published Writing in Marketing & Communication.
You can reach him via email.