WPP Atticus Award Winners 2013-14

Grand Prix
  • The Brand in the Boardroom: Making the Case for Investment in Brand
    (from the Branding and Identity category)
    Joanna Seddon - Ogilvy RED, New York

Advertising

Highly Commended
  • Moore’s Law and the Erosion of Brand Loyalty
    Matthew Godfrey - Y&R, Singapore
Merit
  • Measuring Long-Term Ad Effects: A Meaningfully Different Approach
    Daren Poole - Millward Brown, Sydney
  • Dare to be Different
    Alex Hernandez-Brun with Dorothy Fitch - Millward Brown, Norwalk CT

Branding And Identity
Winner
  • The Brand in the Boardroom: Making the Case for Investment in Brand
    Joanna Seddon - Ogilvy RED, New York
Merit
  • The Brand: The Machine That Makes the Difference
    Andrew Curry and Andrew Stubbings - The Futures Company, London
  • Brazil Leads in BRIC’s Brands
    Jerry Clode - Added Value, Hampton Wick

Consumer Insights

Winner
  • The Waning Hold of Consumer Control. The Pivot to Passive. And the Burgeoning Opportunities for Breakout Marketing Innovation
    J. Walker Smith - The Futures Company, London
Highly Commended
  • The 95%. Thinking About How the Rest of the World Thinks
    Ben Sadler and Jeffrey Foster - Wunderman, Seattle
Merit
  • Reframing Brand Value in the New Marketplace
    Jeffrey L. Bowman and David Burgos - Ogilvy & Mather, New York; Millward Brown, Lisle
  • Raging Against the Machine
    Marian Berelowitz - JWT, New York

Digital Communications

Highly Commended

  • Sign of the Times – The Changing Face of Digital Editorial
    Paul Witherden - VML, London
  • This Year, Next Year, Interaction 2014
    Rob Norman - GroupM, New York

Media and Communications Planning

Winner
  • The Digital Kool-Aid Acid Test
    Norm Johnston - Mindshare, London
Highly Commended
  • Why Real-Time is Not the Be All and End All
    Caspar Schlickum - Xaxis, London
Merit
  • On the Path to Enlightenment
    Bernd Hoffmann, Sven Wollner and Matthias Hoppner - MediaCom, Dusseldorf
  • I Know What You Will Do Next Summer
    Team Insights - Maxus Global, Mumbai
  • Digital & Media Predictions 2014
    Duncan Southgate, Jorge Bueso, Monique Leech, Connor O’Mahony, Anne Czernek, Rob Valsler, Jarrod Payne, Adriana Sousa, Bill Pink, Rakesh Kumar, Peking Tan, Catie Williams and James Galpin - Millward Brown, Frankfurt, San Pedro Sula, Rivonia, Boston, New York, Singapore, Sao Paulo, Beijing and Shanghai

Public Relations and Public Affairs

Winner
  • Brain. Behavior. Story. Why Public Relations Needs to Return to its Scientific Roots
    Christopher Graves - Ogilvy Public Relations, Washington DC
Merit
  • Authentic Brands: From Transparency to Full Disclosure
    Louise Fernley with Geoff Beattie - Cohn & Wolfe, London
  • New Moment Magazine – The Art of Storytelling
    Svetlana Ćopić, Slaviša Savić and Žarko Sakan - New Moment New Idea Company Y&R, Belgrade

Research In Practice
Highly Commended
  • Who Said Research is Boring?
    Sandeep Dutta - TNS, Gurgaon
Merit
  • The Athena Doctrine
    John Gerzema - BAV Consulting, New York
  • Honesty Detection in Online Surveys
    Mitchell Eggers with Eli Drake and Chris Stevens - Lightspeed Research, Bellevue and London; GMI Inc, Bellevue

Strategy

Winner
  • Confessions of an Adaptive Marketer
    Norm Johnston - Mindshare, London
Highly Commended
  • Hungry for Familiar Foods: Packaging Local Food Ideas Offers MNCs in India the Opportunity to Unlock New Sources of Revenue and Reach New Audiences
    Sonya Misquitta with Dheeraj Sinha - Grey Worldwide, Mumbai
Merit
  • New Tier, or New Category?
    Shekhar Deshpande and Kyle Lusk - JWT London, Atlanta
  • A Better Blend of Business? How Impact Investing is Revolutionising the Corporate Landscape
    Joseph E. Morgan - Wunderman, London

Corporate

Winner
  • The Future of Content
    Mindshare, London
Highly Commended
  • Your Health, Yourself
    Ogilvy CommonHealth, London

Under-30 Essay

"The time when it was possible to be universally well-informed is past. The ideal of an ‘all-round’ education is out of date; it has been destroyed the progress of knowledge."

Bertrand Russell, Sceptical Essays 1928. Knowledge has progressed still further since 1928; and so has technology. Was Russell right then; and is he now?

Joint Winners
  • Georgia Lindsay 
    JWT, Singapore
  • Hannah Foltz 
    Landor Associates, San Francisco
Highly Commended
  • Miriam Raisner
    JWT, New York
  • Marissa Winkler
    Landor Associates, San Francisco
  • Ruth Horazeck
    The Futures Company, Chapel Hill

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