Consumer trust in advertising, etc.

A useful chart from The Economist special report on social networking about consumer trust in advertising vis-a-vis other things:

New Additions to Planning Tools & Hacks - 8th Nov '09

a. Advertising Account Planner - Job Description and Activities
   Filed Under:  Planning 101
b. Down for everyone or just me? - Check if a site/blog is down for only you or for the rest of the world
   Filed Under: Utilities
c. Twitter List of All The Account Planners
   Filed Under: Social Networks for Planners

Shift continues to happen

This is the latest updated version of the original Shift Happens video.



For perspective and completeness here are the earlier versions of the video.

Ver 3.0:


Ver 2.0:


Ver 1.0:

Quotes about Advertising & Marketing

I shall keep adding to this collection as I find more.

• Advertisements contain the only truths to be relied on in a newspaper. - Mark Twain
• Advertising: the science of arresting the human intelligence long enough to get money from it. - Stephen Leacock
• You can fool all the people all the time if the advertising is right and the budget is big enough. - Joseph E. Levine
• Doing business without advertising is like winking at a girl in the dark.  You know what you are doing, but nobody else does. - Steuart Henderson Britt
• What is the difference between unethical and ethical advertising?  Unethical advertising uses falsehoods to deceive the public; ethical advertising uses truth to deceive the public. - Vilhjalmur Stefansson, 1964
• Advertisers constantly invent cures to which there is no disease. - Anonymous
• It used to be that people needed products to survive.  Now products need people to survive. - Nicholas Johnson
• You can tell the ideals of a nation by its advertisements.- Norman Douglas, South Wind
• So long as there's a jingle in your head, television isn't free. - Jason Love
• Advertising is the art of making whole lies out of half truths. - Edgar A. Shoaff
• Don't tell my mother I work in an advertising agency - she thinks I play piano in a whorehouse. - Jacques Seguela
•  Advertising is the modern substitute for argument; its function is to make the worse appear the better. - George Santayana
• Any advertisement in public space that gives you no choice whether you see it or not is yours. It belongs to you. It's yours to take, re-arrange, and re-use. Asking for permission is like asking to keep a rock someone just threw at your head. -Banksy
  

Contribute a Guest Post to Planning Tools & Hacks

Have a cool Planning Tool or Hack that you want share in a guest post here? I'd love to have you post it here and link it in the column on the right.

Do note: if you have already written the post on your blog or elsewhere, you won't have to re-post here. I'm glad to provide a link directly to your blog post.

What are the guidelines for the guest post?

• It should be ideally be about off-beat or non-obvious tools that account planners can use as a part of their trade.
• The tools in question should be openly available - and not be proprietary.
• The review of the tool or hack should be a positive one. No, I'm not asking you to mould your opinion to a positive one - just that we'd like not to dwell on tools that don't work here.
• Ideally the post will also contain directions/examples on how to use the tool, if that's not already obvious. (See the middle column marked 'Planning Tools & Hacks' for examples.)
  
• To appear on this blog, your guest post should be original and you agree not to post it anywhere else. (Do note, if posted elsewhere I can straightaway provide a link in the right column.)
• The guest post will of course be preceded by a short bio where you are free to link to your blog, twitter, social network page, etc.
  

To discuss your planning tool/hack or to send across your finished post (or a link to a post on your blog) just e-mail me at this address.