Marketing Funnel

marketing funnel conversion cartoon

Truth vs. Data

chart truth data analysis cherry-picking


The 7 spokes of branding

Top Blogging for/by Planners & Strategists - March 2015


* Posts listed chronologically. 
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Datastream #15

01. More than 1% of the global population bought an iPhone in the last quarter of 2014 (which is Apple's fiscal 1Q of 2015; here's a breakdown of iPhone sales by quarter 2007-2015).
[Source]

02. The average person makes more than 200 decisions about food every day, many of them unconsciously, including the choices made from reading menus.
[Source]

03. The typical cartel arrangement raises prices by 20%.
[Source]

04. Though smartphones sales shot up worldwide in 2014, Japan and western Europe were the exceptions recording declines of  2.8% and 9.1% respectively.
[Source]

05. Just 4% of Chinese hold passports, compared with roughly 30% of Americans and 70% of Britons.
[Source]