[Chart] Global ad spending, divided by media share 2001-17

chart global ad spend media shift inflation adjusted


[Chart] Most frequent activity during TV ad breaks

chart most frequent activity during tv ad breaks

[Chart] The evolution of digital technology adoption and usage

chart us digital technology adoption and usage 2000-2016

The 30 universal building blocks of value that meet fundamental human needs

30 universal building blocks value fundamental human needs

Top Account Planning/Strategy Blogs - 2016

01(=). Northern Planner
01(=). Only Dead Fish
03(=). Aaker on Brands
03(=). Jim Carroll's Blog
03(=). Make Marketing History
03(=). Never Get Out Of The Boat
03(=). Tom Goodwin (On Medium)
08(=). adliterate
08(=). canalside view
08(=). Ramzi Yakob (on Medium)
08(=). The Musings Of An Opinionated Sod
12(=). Camilla Grey (On Medium)
12(=). Chelsea St. Clair (On Medium)
12(=). Jokull | Helgo Tennø
12(=). Marketing Science
12(=). Michael Schonfeld (On Medium)
12(=). Planning Above and Beyond
12(=). Roberto Estreitinho (On Medium)
12(=). Shann Biglione (On LinkedIn)
12(=). The Art of the Brief

Notes on the rankings:
1. Every calendar month over the last year (and more) I have shortlisted and featured 10 standout pieces from the blogging output by (and also for) planners/strategists. For the above ranking, I added up the number of pieces from each blog featured in the whole of 2016 - the more posts featured, the higher the blog is ranked.
2. The blogs shortlisted in the ranking above are a subset of all the blogs whose posts have featured. in Top Blogging..., which also includes posts from creatives, technologists, group blogs, etc.
3. For the purposes of this ranking, I have defined a planning/strategy blog as a single-author self-published blog run by an account planner/strategist. This definition also encompasses alumni planners and marketing thinkers whose blogging output is of relevance to those within the discipline.
4. Blogs with a shared ranking(denoted with =) have been listed alphabetically.
5. If you have read or write something that merits inclusion in the upcoming editions of Top Blogging...,  ping me via twitter or e-mail.

6. Check out the 2015 rankings2014 rankings.

Top Blogging for/by Planners & Strategists - December 2016

* Posts listed chronologically.
Have I missed anything good? Let me know in the comments below or ping me via twitter / e-mail.
* Check out past compilations in the Top Blogging Archive.

[Video] Les Binet & Peter Field on 'Marketing in the digital era'