[Video] Rory Sutherland on how Behavioral Economics can creatively solve business problems

[Chart] Super Bowl Ad Rates and Total Ad Revenues

Super Bowl Ad Rates Revenues

Datastream #13

01. During 2014’s Super Bowl, 60-second-plus placements accounted for 40% of all paid ads during the game, up from 29% in 2013 and 27% in 2012. In 2010, ads over 60 seconds represented just 18% of paid Super Bowl placements.

02. Premium cars account for 12% of the volume and 59% of the profits of the car industry.

03. Roughly 80% of all transactions in Germany are conducted in cash. (In the US, it’s less than 50%.)

04. Expensive restaurants also use longer words in their menus. Every one-letter increase in the average length of the words describing a dish adds an extra $0.18 to its price.

05. More than 1 billion people perform a Google search every month.

[Video] History of Account Planning

[Chart] US TV Ad Spending 2013-2018

US TV Ad Spending 2013 2018