[Behavioural Economics] O Behave! Issue 12


[APG Noisy Thinking] 21st Century Strategy, or the Art of Travelling without a Map





The Ad-Man's Desk Book

The Ad-Man's Desk Book 1940s London Business Publications

The Ad-Man's Desk Book 1940s London Business Publications

The Ad-Man's Desk Book 1940s London Business Publications

The Ad-Man's Desk Book 1940s London Business Publications

The Ad-Man's Desk Book 1940s London Business Publications

The Ad-Man's Desk Book 1940s London Business Publications

The Ad-Man's Desk Book 1940s London Business Publications

The Ad-Man's Desk Book 1940s London Business Publications

The Ad-Man's Desk Book 1940s London Business Publications

The Ad-Man's Desk Book 1940s London Business Publications

The Ad-Man's Desk Book 1940s London Business Publications

The Ad-Man's Desk Book 1940s London Business Publications

The Ad-Man's Desk Book 1940s London Business Publications

The Ad-Man's Desk Book 1940s London Business Publications

The Ad-Man's Desk Book 1940s London Business Publications

The Ad-Man's Desk Book 1940s London Business Publications


Datastream #14

01. 1/3rd of all personal luxury goods sold worldwide are bought by Chinese consumers.
[Source]

02. America has 30% of the world’s high-net-worth individuals (people with more than $1m in liquid assets) and nearly a quarter of global GDP, but consumes less than 1/5th of the world’s personal luxury goods.
[Source]

03. More than 80% of the shoes, bags and other products bearing the Prada label are now sold in its own shops, compared with about 50% a decade ago. For Burberry, the share has grown from less than 40% to more than 70% over the same period.
[Source]

04. Rolls Royce makes just 4000 cars a year, many of them to order.
[Source]

05. Today, 2 in 5 Japanese are thought to own a Vuitton product.
[Source]

↓downstream / ↑upstream

10 things that marketers have taught us about millenials

millenials marketing characteristics